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EE's BT Sport offer enables customers to stream content to the TV
UK mobile network EE is launching an updated version of its BT Sport offer ahead of the new Premier League season, which kicks off this weekend.
Last year's offer allowed customers to view live sporting action from the BT Sport app on their smartphones for free. Now EE, recently voted the UK's number one mobile provider, are going one better by allowing customers to stream BT Sport from their phone to their home TVs, again free of charge.
EE launched the offer last week and marked the occasion with a new TV advert starring Delia Smith and Kevin Bacon.
The offer is available to both new and existing customers signed up to any of EE's phone, SIM or tablet plans.
To access the offer customers just need to text "SPORT" to 150 from their phone then download the BT Sport app and set-up a BT ID and login.
Once the three-month free access period is over customers will need to pay £15 per month to keep streaming BT Sport from their phone to the TV. £5 for the BT Sport app and £10 for the casting feature.
Those who signed up to the offer last year and have already used up their free BT Sport subscription can still get in on the offer. They'll have to pay £5 per month to access the BT Sport app but will still get the TV casting part of the offer for free for three months.
In order to stream content from the app to their TVs, customers will need to use a streaming service, like Apple TV or Google Chromecast.
There's no contract for either part of the offer so customers can cancel at any time free of charge. This gives customers the freedom to dip in and out of the service. If there's a particular month filled with favourable sporting events, customers can sign up then cancel after 30 days.
What's more customers will also be free of data restrictions. EE, who have a reputation for being generous with data, want to ensure customers are able to make the most of their latest offer. So they're offering inclusive data, meaning customers can stream as much sporting action as they like and won't be penalised for exceeding their usual monthly allowance.
As of yet there's no set end date for the offer. But as EE are now part of the wider BT Group, it could continue for some time to come.
Speaking about the offer Pete Jeavons, Director of Brand Marketing at EE, said: "After an incredible summer of football, our customers can continue the football fever, and loads of other great sport, by streaming this season's games whenever they like and wherever they are."
In a relatively short period of time BT Sport have built up their offering of live sporting action and are now one of Sky Sports' biggest rivals. Those who sign up to the deal will have access to some of the best live action across football, rugby, cricket, tennis, boxing and more.
Earlier this year BT retained their rights to continue sharing Premier League TV coverage with Sky until 2022. For the 2018/19 Premier League season the station will show a total of 42 live fixtures, their largest offering to date.
This is alongside all UEFA Champions League and UEFA Europa League matches, with BT Sport having acquired exclusive rights to both competitions until 2021.
Via BT Sport's four channels customers will also be able to watch Gallagher Premiership Rugby, MotoGP and UFC action live.
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