Read our expert NOW Broadband reviews, including package breakdowns, router details and advice on choosing the right plan.
NOW Broadband is a low-cost home broadband service powered by Sky and delivered over the Openreach network, using the same infrastructure and customer support systems as Sky Broadband.
There are four broadband packages to choose from: Superfast, Full Fibre 75, Full Fibre 100, and Full Fibre 300, with average download speeds ranging from 67Mbps on part-fibre to 300Mbps on the fastest full fibre plan.
All plans include the Sky Broadband Hub router as standard, along with a home phone line and pay-as-you-go calls. Customers can optionally add Evening & Weekend or Anytime call plans for inclusive calls.
Customers can also upgrade to WiFi Max, which replaces the standard router with the Sky Max Hub and includes up to three WiFi pods to improve wireless coverage throughout the home.
NOW Broadband contracts typically last 24 months. Prices may increase during the contract, but because increases are not fixed in advance, customers are normally given the option to leave penalty-free if changes are confirmed.
Read more in our NOW Broadband review.
NOW Broadband is available to over 98% of UK homes using the Openreach network, delivering either superfast part-fibre (FTTC) or full fibre (FTTP) connections depending on what is installed at your address.
Openreach full fibre is now available to more than 20 million premises, covering over 60% of UK homes, allowing many customers to access NOW Broadband's faster full fibre packages. Where full fibre has not yet been rolled out, the Superfast part-fibre plan is usually still available.
Customers can check which NOW Broadband deals are available at their address using the free postcode tool above.
NOW Broadband offers download speeds ranging from 67Mbps on its part-fibre package up to 300Mbps on its fastest full fibre plan. Upload speeds range from 16Mbps to 40Mbps depending on the package.
Availability depends on the network at your address. Where only part-fibre is installed, customers will typically be able to choose the Superfast package, while full fibre areas can access the faster 75Mbps, 100Mbps and 300Mbps plans.
Here are the average download and upload speeds of each NOW Broadband deal:
| Download speed | Upload speed | |
|---|---|---|
| Superfast | 67Mbps | 16Mbps |
| Full Fibre 75 | 75Mbps | 16Mbps |
| Full Fibre 100 | 100Mbps | 18Mbps |
| Full Fibre 300 | 300Mbps | 40Mbps |
These are advertised average speeds, measured during the peak evening period of 8pm to 10pm, when networks are typically busiest.
NOW Broadband follows Ofcom's voluntary code of practice on broadband speeds, meaning customers receive a personalised speed estimate and minimum guaranteed speed before signing up. If speeds at the router fall below the guaranteed minimum and the issue cannot be resolved within 30 days, customers have the right to leave without paying early exit fees.
Customers can check broadband availability in their area to see which NOW Broadband speeds are offered at their address.
New customers joining NOW Broadband, or returning after leaving, can access the latest introductory offers listed above.
These typically include discounted monthly prices for the 24-month minimum term, and sometimes reduced or waived setup fees depending on the package.
To see the latest NOW Broadband deals, compare packages and prices in the table above and check availability at your address, as prices and offers can vary by location.
NOW Broadband comes with a minimum contract term of 24 months, and cancelling before this period ends can incur early termination fees.
NOW Broadband reserve the right to increase prices, however their terms state only that prices may rise without specifying an exact amount. If prices do increase, customers are normally given at least 30 days' notice and the option to cancel without penalty.
In July 2025, NOW Broadband increased the monthly price of broadband subscriptions for existing customers by £3 per month.
NOW Broadband can be taken alongside Sky TV services, but broadband and TV contracts remain separate, with their own minimum terms and pricing.
All NOW Broadband deals include a home phone line with calls charged on a pay-as-you-go basis. Line rental is included in the monthly broadband price.
Customers can optionally add an inclusive call plan, with Evening & Weekend calls priced at £8 per month or Anytime calls priced at £17 per month. Both cover calls to UK landlines and UK mobiles.
Inclusive call plans are tied to the broadband contract term and normally remain in place for the duration of the 24-month agreement.
NOW Broadband deals include the Sky Broadband Hub router as standard, the same router supplied to Sky Broadband customers.
The Sky Broadband Hub supports dual-band WiFi and the WiFi 5 standard, and is provided at no extra cost. Customers can optionally upgrade to the WiFi 6-enabled Sky Max Hub for an extra £6 per month through the WiFi Max add-on.
The specifications of the Sky Broadband Hub and Sky Max Hub are:
| Sky Broadband Hub | Sky Max Hub | |
|---|---|---|
| WiFi protocol | WiFi 5 (802.11ac) | WiFi 6 (802.11ax) |
| 2.4GHz WiFi band | 4x4 MU-MIMO | 4x4 MU-MIMO |
| 5GHz WiFi band | 4x4 MU-MIMO | 4x4 MU-MIMO |
| Ethernet ports | 4 x 1Gb | 4 x 1Gb |
| Antennae | 8 | 8 |
| Security | WPA2 | WPA3 |
Customers who need wider wireless coverage can add WiFi Max, which includes the Sky Max Hub and optional WiFi pods to help extend coverage around the home.
NOW Broadband has historically performed close to or better than the industry average in Ofcom's broadband complaints data, although results have varied between reporting periods.
Since July 2024, new customers joining NOW Broadband have been supported directly by Sky's customer service teams, following the move to Sky-powered broadband packages.
Sky generally performs well in independent customer service and complaints reporting, reflecting the shared infrastructure and support now used by NOW Broadband. You can read more in our guide to the best broadband customer service providers.
NOW Broadband is owned by Sky and uses the same network, router, and customer service, but offers a smaller range of speeds and different pricing compared with Sky Broadband.
The One Touch Switch system allows customers to switch broadband providers using a single sign-up process. Once you order NOW Broadband, they will contact your existing provider and arrange the transfer.
Customers normally only need to choose a package and complete the order, with NOW Broadband handling the cancellation and coordination behind the scenes.
Switches typically take around two weeks, although timing can vary depending on your current provider and whether installation is required.
NOW Broadband no longer offers bundled NOW TV passes with its broadband packages.
However, customers can add Sky TV when signing up for NOW Broadband, including Sky Essential TV from £15 per month. This is delivered through Sky's streaming platform and runs on a separate TV subscription.
Broadband and TV services are billed separately, with their own pricing and minimum contract terms.
See our NOW Broadband & Sky TV deals page.
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