Amazon Prime now available through BT TV

© BT.com

Following the announcement, BT customers that have or take out an Amazon Prime membership will now be able to watch all Prime Video content through their televisions.

The Prime App will be integrated into the home screen on the BT TV menu. Prime members simply need to click on the app and choose from the top shows on offer, including The Grand Tour, American Gods, Vikings and The Marvellous Mrs. Maisel, as well as live sports.

Tony Singh, Content and Business Development Director for BT's Consumer Division, said: "Our ambition is to offer an unrivalled choice of TV content for our customers by partnering with the very best providers, with Prime Video joining a brilliant line-up including BT Sport, Netflix, NOW TV, BBC iPlayer."

How does it work?

To benefit, BT customers need to subscribe to Amazon Prime. Prime members then need to sign in to the Amazon Prime Video Player App through their set top box, which can be found in the 'Players and Apps' section of the BT TV menu. They can then choose from Amazon's selection of original and exclusive TV shows and movies.

Prime Video members who are also BT subscribers therefore get the added benefit of being able to watch Prime Video at the click of a button on their televisions - as well as on smartphones, tablets and computers.

Brett Ballbach, Business Development Director for Prime Video Europe, commented: "We want Prime members to be able to watch all their favourite content when they want, on any device they want...We're delighted to add to that range of devices with Prime Video now available to access via BT TV set top boxes."

BT will gradually make Amazon Prime available to its BT TV customers from mid-June onwards. Those with YouView+ Ultra HD boxes will get Prime later in the summer.

Unfortunately for those customers with an older YouView+ BT TV box, Prime Video will not be available. However, BT has said that these customers can ask to be upgraded to the current YouView+ BT TV box to access Amazon content.

More live sports for customers

This collaboration between BT and Amazon is cause for celebration for sports fans -particularly those who follow the Premiere League. That's because Prime members who also subscribe to BT now have access to the entire 2019/20 Premiere League, with matches being shown across BT Sport, Sky Sports and Amazon Prime.

This follows the landmark agreement between BT and Sky late last year that allows each company to sell the other's sports packages. So BT customers can now watch BT Sport and Sky Sports - both of which share the rights to the majority of Premiere League matches.

The remaining matches that weren't snapped up by BT and Sky will be shown on Prime Video, after Amazon successfully bid to stream 20 Premiere League matches through Prime from the 2019 season onwards. These matches are available to all Prime members at no additional cost.

In recent years, Amazon has steadily increased the amount of live sports that it broadcasts through Prime Video. For example, last year Amazon acquired the rights to the ATP World Tour tennis tournament. The company also has a deal with the NFL to broadcast Thursday night American Football matches to all Prime members.

In addition, BT customers will also be able to enjoy the US Open Tennis Championships after Amazon successfully bid to show exclusive coverage of the 2018 tournament.

For more information on pay-TV sports packages, check out our guide here. We've also got more reading on BT Sport and Sky Sports here.