Sky Sports+ launch will boost live sports by 50%

Sky Sports+, a new on-demand and live channel service, will be launching for all Sky Sports Complete pack customers in August 2024, and at no extra cost.

Sports fans will be able to enjoy 50% more sports content with even more live matches and games in a season, including football, rugby and tennis.

However, one of the most notable benefits could be for NOW TV customers, who'll be able to pause and rewind live sports matches for the first time.

Sky Sports+

Sky Sports Plus is a brand new live and on-demand streaming service being added to all full Sky Sports subscriptions in August 2024 at no extra cost to customers.

It'll be made available to those who subscribe via Sky Q, Sky Glass, Sky Stream, as well as NOW TV and Virgin Media.

In fact, for NOW TV customers, Sky Sports+ will allow them to pause and rewind live sports matches for the first time - a feature that will no doubt make the budget service a much more attractive option for sports fans.

Sky Sports+ will enable Sky to show up to 100 live streams concurrently, meaning they'll be able to show much more sports content than is currently possible with linear TV channels.

The new content will be available via live streams through a revamped Sky Sports app, as well as on a new dedicated live channel for the biggest matches and shows.

New sports content on Sky Sports+ will include:

• Four times as many English Football League matches, with all 72 teams features more than 20 times per season
• Every match from the men's rugby Super League
• Coverage from both the STP & WTA Tours and US Open Tennis, and PGA Golf Tour
• Exclusive access to Sky's sport documentaries two weeks before anyone else

New features through the app and Sky Sports+ linear channel will also provide a more immersive experience, with more choice of how to watch sports, as well as live pause and rewind on all streams and an expanded 'Recap' feature on EFL games, that was previously only available for the Premier League and Championship.

Sky Sports app

As part of the new Sky Sports+ service, Sky will be releasing a revamped Sky Sports app, where customers will be able to access the new streams via event centres.

New personalisation features will also allow customers to follow their favourite teams and competitions more easily.

An improved multi-sports scores section on the app will also offer fixtures, live scores and an extended view beyond the usual seven-day calendar for football matches.

Sky have also said they'll be updating the Sky Sports app design and navigation, with a much-requested dark mode to improve usability.

Sky Sports deals

Those who've yet to sign up to Sky Sports can get a range of special offers when switching and joining a TV provider as a new customer.

Sky Sports+ will be included automatically to subscribers of Sky Sports through Sky TV, NOW TV, and Virgin Media - however, it's notable features and content will be reduced for those who don't watch via Sky directly.

Sky TV currently offer one of the cheapest Sky Sports deals at just £20 per month, plus £5 off Sky TV. Customers can also bundle Sky broadband from just £15 per month as well.

Read more about the best Sky Sports offers here.

Those who'd prefer Virgin Media however, can currently get the Bigger Combo bundle + Sports HD with Sky Sports in HD and M500 broadband with a £200 bill credit if they sign up before 16th June 2024. Read more on Virgin Media's current special offer.