NOW Broadband launch a full fibre 300Mb plan

Having rebranded as 'powered by Sky' in June and launching their first full fibre broadband deals, NOW Broadband has now released a faster 300Mbps plan.

NOW Full Fibre 300 is priced at £29 per month for the first 24 months, subject to price rises, and comes with free setup but only when purchased through this link.

Customers can also add Sky's WiFi Max add-on, which provides a WiFi 6 enabled router, up to three Plume WiFi pods and advanced security tools for £6.50 per month.

NOW Full Fibre 300

NOW Broadband's new broadband plan, Full Fibre 300, offers average download speeds of 300Mbps with average upload speeds of 40Mbps.

It's delivered using full fibre to the home technology and is available to 49% of homes across the UK where Openreach FTTP has rolled out.

At launch, NOW Full Fibre 300 is priced at a reduced £29 per month with free setup (only when purchased through this link), and comes with a 24-month minimum term, before increasing to £43 per month out of contract unless a customer re-contracts or switches away.

Up until now, NOW Broadband's fastest speed was just 100Mbps, so, this is a great new package with homes looking to the provider now able to receive faster broadband speeds great for streaming, gaming, video calling and working from home.

Read more in our review of NOW Broadband.

Powered by Sky

NOW Broadband relaunched as powered by Sky in June 2024, along with a new line-up of packages including their entry-level part-fibre Superfast and Full Fibre 75 plans.

One of the major benefits of the relaunch for customers has been the integration with Sky broadband, with NOW Broadband now coming with a more up to date router, the Sky Broadband Hub, as well as options for a WiFi guarantee and access to Sky's parental control tools and advance security.

The three full fibre broadband options, Full Fibre 75, Full Fibre 100 and the new Full Fibre 300 are now available to 49% of homes across the UK wherever Openreach has rolled out their new FTTP network.

Availability is due to increase as well, with Openreach aiming to reach 26 million premises by the end of 2026.

It's also now the case that customers who sign up to 'NOW Powered by Sky' are effectively Sky customers, and so customer service queries and technical support is provided by Sky.

That's a good thing for NOW Broadband customers as Sky remains the UK's best broadband provider for customer service with the market's lowest complaint levels among the major providers. Despite, conversely, the older NOW Broadband service receiving the most complaints in Ofcom's latest quarterly complaint reports.

NOW Broadband customers are also now offered Sky TV when they sign up online, with the previous NOW TV Membership bundles no longer available.

NOW TV

The loss of exclusive NOW TV Membership discounts for NOW Broadband starts to look a little more unfortunate with NOW clearly working hard to improve their TV offering as late.

The budget TV brand has recently added an Ultra HD option for viewers, so sports fans in particular can now stream four Sky Sports channels in 4K Ultra HD HDR for the first time on the platform.

Tomorrow's upcoming launch of Sky Sports+ will also be made available on NOW TV, with the platform gaining the ability to pause and rewind live sports matches, as well as access many more events, including on both the monthly and day sports passes.

Whether or not NOW Broadband will eventually make its way back to NOW remains to be seen. There are definite benefits to the service being provided more directly by Sky, yet it also removes the differences that made NOW Broadband a more noteworthy option in the marketplace.

For those who still want to access discounts on NOW TV with their broadband, TalkTalk TV includes NOW Boost at no extra cost when customers choose a NOW Membership and often runs offers for one or more NOW Membership bundles.