Vodafone add Apple TV 4K to some plans

Prices start from £54 for a bundle including Apple TV 4K, unlimited mobile data and 35Mb broadband in the Vodafone Together range.

Apple TV+ is also included for a year, allowing customers to experience one of the latest subscription services in HD quality.

Vodafone's link up with Apple TV 4K comes just months after EE announced they would be supplying the service to pay monthly and broadband bundle customers.

What are Vodafone offering?

Vodafone Together allows customers to combine mobile data and broadband services together for discounts, and now they've added Apple TV 4K to their arsenal.

There are four separate packages available with TV added. All include an Apple TV 4K set-top box, 12 months Apple TV+ subscription for up to 6 family members, unlimited broadband and Anytime landline calls.

Users will be able to stream as much Apple TV 4K content as they want both inside and outside the home without worrying about running down their data.

Vodafone also remind customers they can add Prime Video, Spotify and Now TV to their subscriptions for £6 per month.

One thing to watch out for is the fact that the mobile SIM that forms part of Vodafone Together is on an 18-month contract while Vodafone Home Broadband is on a 24-month contract.

Read our review of Vodafone as a mobile network here.

What is Apple TV 4K?

Apple TV 4K aims to bring the cinematic into the living room and combines 4K HDR visuals with Dolby Atmos sound on compatible systems.

It provides access to live TV and catch-up services, along with SD and HD content streamed through Vodafone's paid content partners including Apple TV+.

By incorporating a 12-month Apple TV+ subscription within the deal, Vodafone is offering one of the latest subscription streaming services in conjunction with the HDR capacity of Apple TV 4K.

Apple TV+ was first announced in March 2019 and launched in November, the same month as the British TV specialist BritBox which has BBC, ITV, Channel 4 and Channel 5 on board.

Bundled services

Vodafone's expansion of Vodafone Together is the latest in a stream of moves by telecommunications companies to bundle services together and keep their customers contracted across several revenue streams.

For instance, Virgin Media launched a triple play bundle in April which exclusively offered their 500Mb broadband to customers also willing to take TV, home phone and an unlimited 4G SIM.

It's worth noting, however, that Vodafone's broadband service has been one of the worst for complaint figures for the last four quarters, surpassed only by Plusnet when they had difficulty implementing a new billing system.

When the figures for Q2 2019 were released, they showed Vodafone experienced 30 complaints per 100,000 subscribers, far above the industry average of 13.

This doesn't necessarily mean the Apple TV 4K addition to a Vodafone Together plan isn't a good fit for some customers, but it's worth remembering that HD streaming requires a strong internet connection and some customers seem to be struggling with this.

Searching for a new broadband deal with or without TV services bundled in? Search using our free comparison tool.