Best broadband offers for December 2024

Sky, Virgin Media, BT, TalkTalk, and many other broadband providers, all frequently offer promotional deals to new and switching customers.

In this guide we'll look at the latest deals available in December 2024, and highlight those with the highest value promotions.

There is just one simple rule when it comes to broadband offers and that is making sure not to sign up for something you don't need just to access a promotion.

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Best broadband offers for December 2024

Each month broadband and TV providers offer new and switching customers incentives to move to their deals, and December 2024 is no different.

Here's a run-down of the main offers available this month.

Rebel: Up to £100 Amazon Gift Card

Rebel, who resell access to BT's Openreach, are offering customers who sign up via Choose an Amazon Gift Card worth up to £100 with code WIFIREBEL.

This special offer is available on plans from 74Mb to 1Gb, and in both part-fibre and full fibre Openreach enabled areas.

The cheapest Rebel Fibre and Rebel 115 plans come with a £60 Amazon Gift Card, while the fastest Rebel 1000 plan comes with a £100 Amazon Gift Card.

These deals are available by signing up via the links below:

Fibrely: Up to £90 Gift Card

Another nationally available Openreach reseller is Fibrely. They're currently offering new customers who sign up via the links below a gift card worth up to £90.

The offer is available on all of their full fibre broadband plans, with their cheapest entry-level Ultrafast 115 plan coming with a £40 gift card, all the way up to £65 with Fibrely Ultrafast 550Mb and £90 with their fastest Gigafast 1000Mb plan.

These deals are available by signing up via the links below:

Plusnet: Up to £70 Reward Card

Offer ends: 11th December 2024

Plusnet are offering customers who sign up via Choose this Black Friday a Reward Card worth up to £70 on their Full Fibre 900, Full Fibre 500, Full Fibre 145, and part fibre plans.

Full Fibre 900 comes with a £70 Reward Card, while Full Fibre 500, Full Fibre 145 and Fibre comes with a £50 Reward Card.

These deals are available by signing up via the links below by 11th December 2024:

We've more on the details on these packages in our Plusnet broadband review.

BT Broadband: £50 BT Reward card

Offer ends: 12th December 2024

BT are offering new customers who sign up to one of their fibre broadband deals a £50 BT Reward card.

BT Reward cards are prepaid MasterCards with £50 loaded, and can be spent anywhere MasterCard is accepted.

This deal is available on BT Full Fibre 2 broadband with average download speeds of 74Mbps and up, for customers who join via the links below:

Read more about BT broadband in our full review.

Community Fibre: Get 500Mb Fibre Broadband for just £20 per month

London-based independent full fibre broadband provider Community Fibre are currently offering their ultrafast 500Mb Fibre Broadband package for just £20 per month for 24 months for new customers.

Get this deal via the link below, or check availability for Community Fibre broadband here:

Sky: 500Mb broadband reduced to just £31 per month

New customers taking Sky's Full Fibre 500 broadband plan can save with a reduced price of just £31 per month for the first 24 months (subject to annual price rises), making it exceptional value, considering their Full Fibre 150 plan is only £4 per month cheaper.

The current setup fee for Sky broadband is £5, although this is credited back to a customer's account on their first bill. It's also completely free for those who also bundle Sky TV.

Read more in our full review of Sky broadband.

For more offers check availability for broadband in your area using our free postcode tool.

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Best offers on TV

Sky TV: Save £6/mth on Sky Ultimate TV

Sky are offering their new Stream TV service with Sky Ultimate TV for just £22 per month for 24 months, saving customers £6 per month on the standard price.

It's also possible to save more by bundling Sky broadband, with additional savings of around £4 per month on Sky broadband.

These deals are available through the below links for new customers:

New Sky TV customers also currently benefit from free setup, and discounted prices are available for those adding premium channel packs, including money off Sky Sports, Sky Cinema, TNT Sports and Sky Kids.

Read our review of Sky Stream TV here.

Virgin Media: 10% bill credit on Flex

Virgin Media's newly renamed Flex TV service allows customers to add premium channel packs on flexible monthly terms, and benefit from exclusive discounts of 10%.

The 10% bill credit offer applies to all channel packs and subscription apps paid for directly via the Virgin Media bill, which can include apps like Netflix and Disney+, as well as channel packs including Sky Sports, Sky Cinema, and TNT Sports.

Flex can be added to any Virgin Media broadband deal, read our full review of Flex TV.

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What makes a good broadband offer?

Special offers on broadband for new and switching customers are common, and feature heavily in the advertising and marketing materials of many providers.

However, because there are so many it can be difficult to know exactly what is a good broadband offer and whether it's worth signing up for, or waiting for something better to come along.

Previous research from EY for example revealed 56% of people found introductory offers on broadband and other services created more confusion than clarity when choosing a broadband deal.

So, we've rounded up six broadband offers we most commonly see in the market, and look at how good the offer is and what customers need to watch out for.

1. Reduced introductory prices

One of easiest ways to choose a broadband provider is by looking at the one offering the cheapest price.

Since 2016, broadband has been sold with a total monthly cost, including any line rental charges where applicable. That means, the headline price for the broadband deal is the overall cost of the plan.

These changes have helped people better understand the total cost of a broadband (and phone) plan, and also made packages easier to compare.

However, where low introductory prices can trip people up is if they don't last as long as expected, for example where the reduced price is only for three months, and then goes back up to a higher price for the rest of the contract.

Whereas, other broadband offers will offer a lower price for the entire length of the minimum term, and these can offer more cost stability, and of course cheaper prices overall.

On Choose, we make sure to include clear information on the length of any introductory offer, as well as any 'go to' prices, the length of the contract and any setup fees in our broadband comparison page.

Overall, reduced introductory prices, especially where they last for the minimum term, can be some of the best broadband offers around.

2. Free set-up or postage & packaging

Another money-off incentive used by broadband providers is to waive or reduce any upfront costs including set-up, activation or even just the postage and packaging fee usually charged for delivering the wireless router.

However, many providers offer free set-up as standard in any case, or at least keep them to a minimum. Others, like Virgin Media and Hyperoptic, have specific setup fees, but then often waive them under special offer terms to attract new customers.

Overall, while they can save money it's worthwhile being canny and comparing broadband deals by price to ensure you're getting the cheapest deal as monthly prices can work out dearer over a contract.

3. Gift cards or bill credits

Some of the most eye-catching broadband offers are those offering free money for signing up in the form of a gift card or a bill credit.

However, they effectively work in such a similar fashion to money-off deals it's worth comparing them by price against other offers to ensure you're getting the best value for money.

For example, a £50 gift card or bill credit over the length of an 24-month contract would be equivalent to a saving of just £2.08 a month.

So, while the rewards here can look attractive at first sight, it's worth weighing them up alongside the total cost of a broadband offer to see which provider is really offering the best reward.

4. Free speed boosts

Broadband providers sometimes offer a free speed boost either for a few months at the start of a contract, or for the entire length of the plan.

Speed boosts can be offered in a straightforward way, or can be offered by the provider lowering the price of a faster deal to the same cost of a slower package.

Generally, speed boosts serve to attract customers onto faster broadband deals which may prompt customers to choose an upgrade, or that will cost more to renew.

Particularly as customers are being encouraged to move from legacy copper broadband packages to full fibre, this is something we're likely to see more of.

Overall, free speed boosts however they're implemented can often be worthwhile, especially if customers are undecided on speed or thinking of upgrading anyway. The only downsides to these deals are potentially higher renewal fees, but customers can always switch to a cheaper broadband provider at the end of their minimum term if they so wish.

5. Broadband and TV bundle deals

For providers who offer multiple services alongside broadband, be that TV or mobile, enticing customers to take more than one service from the provider can result in promotional offers and extra savings being applied.

Virgin Media, Sky, BT, and TalkTalk, among others, all offer exclusive savings or rewards for customers who bundle multiple services.

Sky, for example, offers savings on its Sky TV packages for customers who bundle Sky broadband, whereas Vodafone pay monthly mobile customers get money off for taking Vodafone home broadband.

Virgin Media also offer discounts for customers who bundle their broadband and TV services, and O2 customers can also save hundreds with Virgin Media's Volt bundle deals.

Overall, while its important customers want those extra services in the first place, for those who do, the savings can be really worthwhile.

6. Free gifts

Like free gift cards, sometimes broadband providers will offer specific free gifts with their broadband deals.

These can range from free TVs, to game consoles, or smart tech devices like Amazon Echo or Google Home Hub.

Unlike free gift cards however which can be redeem for something a customer wants, it's important to work out if you really want or need the free gift, or be prepared to sell it to gain some money back.

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Summary: broadband special offers are worth looking for

While there can be a large range of broadband offers to sift through, they often offer value for money and are worthwhile for switchers looking to save the most money on their broadband deal.

To sum up, here are our six main points when shopping around for the best broadband offer:

1. If there's a discount, how much is it and does it bring that package down enough in price to be really worthwhile?
2. If there's free installation on offer, how much is that actually saving upfront?
3. If there's a reward card for signing up to a deal, will you definitely claim that reward and use it?
4. If you sign up to a faster speed deal now because it's as cheap as a slower package, are you prepared to switch away when prices go up at the end of a minimum term?
5. If you're bundling broadband and TV together, does it really offer a cheaper deal or add anything extra?
6. If there's a free gift involved, are you going to use it? If not, can you sell it on?

Overall broadband offers are useful ways for providers to attract new customers to their packages, as long as the customer switching is aware of the terms of the deal and will make use of it.

Our broadband comparison page can easily be sorted by special offer, with the highest value rewards ranking first, this can be a great way to see what is a good broadband offer and is worthwhile signing up for. But don't forget to also consider the overall price of the deal to make sure it's going to save you money for switching.