About Choose

Choose is dedicated to providing free, easy to understand comparison services and expert articles to empower our users to make informed choices about the services they need and then get the very best value for money.

Choose has been running since 2003, providing comparison services for over 20 years. Choose started life as a personal finance comparison site and has since expanded to cover broadband, mobile and energy as well.

Choose offers a 100% transparent price comparison service, meaning we're completely independent of any of the companies we list and we only rank our tables by price or by feature and never by referral revenue.

We think our Choose Promise makes us a little bit different and that's why we also donate 5% of our profits to charity. We have a climate positive workforce and as well as offsetting the carbon footprint of our staff by funding certified projects, we also regularly plant trees in UK projects as well as globally. So far, we've offset over 150 tonnes of CO₂ and planted over 3,200 trees.

Choose established Choose Campaigns to help raise awareness and to challenge policymakers and the market for the benefit of consumers. Our campaigns include fighting for more energy support from the Government; fairer contract terms on broadband and mobile; increased transparency for green energy; and bringing fresh ideas to help ease the digital divide.

With more than 20 years of experience, Choose is well placed to offer both expert advice on switching and consumer rights, as well as to provide thought leadership on policy to improve the market for consumers.

We strongly believe that consumers as well as looking for the best price are looking for a fair option.

Choose is regulated by the FCA for credit broking (reference number 729184), and is registered with the ICO for data protection (ZA037815). Choose is owned and operated by Choose Ltd, a registered company in England and Wales. Registered number: 05628680. Registered address: 54 Cliffe High Street, Lewes, BN7 2AN.

If you want to get in touch, our contact details are here.